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Sculley: Domain expertise just as critical as technology in healthcareAs Sculey pointed out " Domain expertise just as critical as technology in healthcare". In order to succeed in the new digital health space, entrepreneurs need three sets of expertise: healthcare, technology and consumer engagement. Most entrepreneurs are coming from the technology side with little understanding of the complexity of the healthcare workflow and regulatory oversights. It is critical for entrepreneurs to understand the pain points of all the different stakeholders and design of value proposition for their products that meets the needs of all the healthcare players ...and the consumers. This is why I founded HealthTech capital, an ecosystem of Angel investors that brings those three sets of expertise to the entrepreneurs we invest in and mentor. Anne DeGheest | 23 January 2012 Venture Capital Flows to Cost-Effective Health Care Companies
Medicare and some health plans are beginning to withhold payments for medical mishaps, preventable infections, and readmissions. The federal health law also forces them to pay more attention to how much they're spending. Both factors have a direct effect on the kinds of investments that Silicon Valley venture capitalists are betting on. Reporter: Sarah Varney Anne DeGheest | 07 November 2011 What I Know Now That I Wish I Knew Then: Anne DeGheest, MedStars and HealthTech Capital
The entrepreneur's relationship to such people must be based on openness and honesty: sharing the good, the bad and the ugly. Often entrepreneurs fall in love with their ideas and cannot answer the famous "So what" questions: what is the value proposition? Who make customer decisions? Who pays and why? The entrepreneur has to articulate clearly why there is a large market that has to have this new products now. Proactive investors, advisors and board members can help answer these questions. Often the right people for these relationships are industry veterans who have built a business in the entrepreneur's industry from the ground up, and have known failure as well as success. As "business architects", they can teach the intricacies of market strategy and finance. They often seek both stock for their "sweat equity" and preferred stock for own cash investment. This aligns them with founders and other common shareholders. Properly recruited they can be one of the biggest factors in a business's success. Anne DeGheest | 25 August 2011 Pages: |
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